On December 11th, 2007, I received an email from a producer named Brad; an early 30s filmmaker from New York who worked for a production company. Brad told me about a “Macintosh Documentary” he was working on. It didn’t have a name at the time and here’s the email I received:
This documentary is our first major project for ’07, and we’re aiming for a theatrical release to then go to cable/DVD. The feature will be about the rise of Apple (from the tough early years to now) and the people who helped make it a success and have formed a community around it. Our crew will be heading to MacWorld, and we thought filming Adam’s party would enhance our narrative.
I can assure you that this will be a straight forward documentary, not a “Borat”-style ambush. Our company has insurance and I am attaching a location agreement that we use for everyone’s protection. Regarding permission to film patrons, employees, etc., we have releases that we can have people sign and it may be worth considering putting up a notice in the entry that will alert people to the filming that will be taking place. We obviously want to minimize any adverse impact that this will have on your business (it shouldn’t have any) and we will work with you to ensure that this happens.
They contacted me because my DailyTechTalk Macworld party was in its 3rd year and they wanted to talk to me about Macworld. Pretty cool, right? Well we did an interview that Wednesday morning at The Moscone Center and that night they interviewed me and Laura and did an interview with the world famous Violet Blue. I never knew this film would be showcased at Macworld Expo in 2009 to a crowd of over 200 people and then sold on DVD for thousands of people to watch over and over. Naturally, I’m pretty excited to be there for this and I hope you’ll be there too. My post is here and you can watch the screening if you have a Macworld badge. It’s as simple as that. You can find out more about the movie on their website. Below is a slideshow of photos that Laura took while they were interviewing me.