When I turn on the television today, I see actors like Cuba Gooding, Jr. in a futuristic ad for a telephony company. Or, I might see a women flying out of her workplace into the clouds when she turns on her Windows xp computer. Day In, Day Out, Mac users see all of these captivating advertisements for computer companies, and then we see apple. They are still advertising the outside of their computers. The computers are only one third of the beauty that is The Macintosh. I do remember when The Digital Hub was introduced; we saw some iApps being advertised. Even then, they show more computer than real world applications. For example, the iTunes ad showed the Graphite iMac with a visualization running and I small screenshot of iTunes. What is this? Someone sees a bubble and a shot of a playlist. Sure, that makes me purchase your computer!
I am sure most of you remember those small 20 second movies showing Mail.app in action, Sherlock, and iChat that were posted on a remote page of Apple
