Amazon is doing some very awesome stuff on the web but the hype around their products is slim to none. I’m glad that Amazon has seen a little more buzz over the past few weeks but compared to someone like Apple, Amazon doesn’t even exist. I understand that Apple is doing so much with iPhone and Macintosh but Amazon is doing a few big things and I feel they need a little more credit.

1. Amazon.com is the best place online to buy nearly everything. I use Amazon for everything except PC parts and for that, I use Newegg. You can even sell your stuff on Amazon for very cheap and it’s better than using eBay in some cases.

2. One-click which we use very often on the iTunes Store is registered and owned by Amazon. They invented one-click and we benefit from it today.

3. S3 & EC2 Services. Amazon’s cloud computing and storage services are used by nearly every web 2.0 startup today. It’s funny because, once every 6 months S3 has some downtime and every startup crumbles to the ground for those few minutes. This past downtime affected a lot of websites that I use.

4. Kindle is changing everything in the eBook space. For a 1st generation product with severe supply constraints, they’ve maned to sell 240,000 of the units. I’m pretty sure that I read the 1st generation iPod only sold 125,000 units back in 2002. The Kindle has an amazing eBook store, is easy to use and you can even read newspapers and blogs via the kindle using EVDO networking that’s included for free in the device.

5. AmazonMP3 Store which is cheap and DRM-Free music from major record labels. I don’t buy all of my music from there but my music buying habits are 50/50 between Amazon and Apple right now. If Amazon has the album, I’ll get it from there because it’s cheaper, DRM-Free and higher quality.

6. Unbox which is a video on demand service is doing very well. I don’t use it since I use my Mac for media and don’t own a TiVo but the service is good, from what I hear and very popular.

Amazon is directly competing with Apple on many fronts and I wish there was more coverage of Amazon in the tech world.