Apple Store: Fifth Ave New Video

When Apple Inc opened the Fifth Avenue (NYC) retail store last year, it marked a milestone in retail design, not only for the retail space being underground, or the huge glass Cube up-top. It was also an enormously precise, expensive and complicated design, unmatched by any retailer in the world. That�s why Apple commissioned WSFilms to document the construction process, which brought together materials and expertise from Italy, England, Japan, German and the U.S. Now the company has posted the amazing seven-minute film that reveals the store�s creators and how its components came together. The film was screened for retail employees as part of the ramp-up to last year�s holiday season. Now you can watch it, too:

http://wsfilms.com/apple.mov

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taken down

good thing I downloaded it last week. I'll try to pit it on our server

thanks adam!