Once you’ve chosen a platform for your business blog, it’s time to customize the design. This is a very important task because it is the first step for visitors interested to read the contents.
Designs with too much content or too confusing visually can cause an unpleasant feeling and do that people leave the blog without having tour thoroughly. Let’s look at some tips to prevent that from happening:
Align elements
In general, the basic format of a blog is divided into: header, menu, content area, sidebar and footer. Something likes that:
- Headline: Usually includes the title of the blog and an image that coordinates the entire design.
- Menu: Contains the links to internal pages and categories of publications.
- Content Area: Section in which postings are displayed and plugins to share comments and publications.
- Sidebar: It is the space for the profile of the author, banners and any other extra resource, such as search box and icons of social networks.
- Footer: In general, resents the credits of the content and layout of the blog.
Each blog template, however, has its peculiarities. For example, some designs do not have menu and have the sidebar on the left, or may have up to two different. No matter how many sections decide to include: the alignment of the elements is essential.
Make sure all columns are aligned with each other in a straight line. The content of each turn must also follow the same orientation.
Choose a few fonts
Another important point to avoid visual pollution in the design of your blog is not to use too many fonts for the content of each section. Design specialists recommend using a maximum of two or three fonts for specific functions (e.g., one for the headlines, another for text and one for the content of publications).
Choosing a typeface can also tell a lot about the style of your brand. Fonts that mimic handwriting give a more personal and delicate touch, while more minimalist suggest modernity and serenity. To select the best option, consider the image you want to convey to your audience and your brand logo. In addition, use reasonable sizes so that the text is legible.
Defined a color palette
It is pointless for the elements are aligned and if you use good fonts while the design has many colors. If you use too many colors on your blog, it will generate an “excess information” very disturbing to the eyes of visitors.
We recommend that you define a color palette to avoid problems in the future. It can be a combination of your logo or just your favorite colors, but consider each combination of colors transmit a different message. Less is always more, so it’s important to be judicious and prioritize tones that blend together.
Standardized images
It is also important to use images in specific sizes to maintain the harmony of the design. Calculate how many pixels have the content area, for example, and edit images or illustrations of postings to be proportionate. This helps to maintain the alignment of which we speak in the first point.
Is everything ready?
Each platform will offer various customization possibilities but it is possible to create harmonious and complete designs in all of them. Do not forget to give priority to the responsive options, i.e. so that your web site looks good for all platforms.