If you are a graphic and creative designer and live daily in the midst of creative processes required for your profession, here we give some tips to improve the working methodology.
Research – Look and see
Compare products on the market today to establish points of differentiation and help highlight our idea. Make a historic how evolved the market is good for a glimpse of the future trends. Mark goals and suggest very global concepts: if everyone says white, I say black.
Curiously, experience confirms that when performed from outside the creative team that will develop the project, initial approaches and decisions are more fruitful approach. Why is this happening? The answer is we do not know.
Find the idea – Think and think
It is not good to focus quickly on a single. You are not good enough to have a brilliant idea as soon (maybe yes, but that we will check it later). When you started working seriously upon one of them is when you can see its potential.
First attempts – Paint and paint
Choose the technique that you like or do you find most comfortable, notebook and pencil, brush, pen or directly to your computer and start working on the idea.
Try to draw an idea is not as easy as it may seem. A constant that often works is to focus on one part of the idea, we want to translate break into pieces. This helps us evolve the idea, if you need it, or maybe one of those “pieces” is perfect to convey the essence of the idea.
Experience – Jump, fly, screaming
This is one of the most fun parts offered by this profession. Take away your most artistic part unleashing your skills and unleash your inner rebel and try to mix bold things. Very important to follow a premise: there is no fear.
Fine Spinning – The right path
Once we have some interesting prototypes we can define two selection lines. The emotional and rational. Analyze the idea from these features helps to see which scenario is most effective. This part is critical because we value what is most creative and take the time to address the risks and bet on an idea comes.
Sketch for the customer – The more light better
There is currently no ordinary sketches, technology allows us to present a professional finish for the client to have a clear and concise vision in what will be the end result. The finished imported. We must understand that the customer is not always our ability to visualize the result.
Changes – Hold next curve
Comments, changes and suggestions you receive from your customer after presenting the sketch is a subject for writing a 20 or 30 entries … As an adult you are, assumes yourself this part…
Final art – This is not art, it’s technical
We assume that they have been clear changes the customer wants and has time to prepare the final artwork. If you’re a great creative but are not good at close work with impeccable artwork will be contested all your work and little worth the effort in everything else.
Create your own procedure written and thoroughly run it. Quality and resolution of images, fonts, layouts, formats, inks, margins, review of related files, etc.
Choose either the provider to perform the production and monitors their progress in detail. Your work does not end with the delivery of artwork; your job is to give the best end result to the client.
If you survive – Every day the sun rises
We assume that survive in this profession, why should leverage your talent and artistic sensibility without losing sight of something as important as the knowledge and experience to find ways to help you convey new ideas. Studies, watch, search, follows, collects, organizes, try. Remember fundamental things: line, shape, color, contrast, typography, texture, hue, composition, space, balance, harmony…
Sure that you have a lot of big projects in your head and you still don’t know it, but the time come that will be transformed into a great idea for a client.